Marmite had lost touch with South African youth, an iconic brand many had simply stopped noticing.
Working within the platform "If mother didn't tell you about Marmite, what else didn't she tell you?",
We developed a Halloween campaign built on the idea "Don't be afraid of the dark",
linking Marmite's bold taste and dark colour to local folklore and seasonal mystery.
Working within the platform "If mother didn't tell you about Marmite, what else didn't she tell you?",
We developed a Halloween campaign built on the idea "Don't be afraid of the dark",
linking Marmite's bold taste and dark colour to local folklore and seasonal mystery.
The campaign spanned digital content, social and print, sparking renewed engagement and
reconnecting the brand with a younger, culturally curious audience.
reconnecting the brand with a younger, culturally curious audience.
