We worked on a global, open-source campaign for Vital Strategies, promoting safe behaviours during COVID-19 through clear, instructional content. We developed culturally sensitive messaging and visual-first materials, including do's
and don'ts guides and a complete messaging toolkit, designed for easy localisation across languages and cultures.
and don'ts guides and a complete messaging toolkit, designed for easy localisation across languages and cultures.
The campaign was adopted by multiple governments and health departments worldwide,
helping to reinforce COVID-safe behaviours and combat pandemic fatigue.
helping to reinforce COVID-safe behaviours and combat pandemic fatigue.
